BEIJING, March 25 (Reuters) – Pop Mart International Group, the Beijing-based maker of collectible “blind box” toys – including the viral, toothy-grinned Labubu – on Wednesday said its 2025 revenue rose 185% from a year earlier and was in line with market expectations for 37.12 billion yuan ($5.38 billion). Riding a global wave of demand for its plush toys, bag charms and collectibles from hit intellectual properties like The Monsters – including Labubu – Molly and Crybaby, Pop Mart has grown from a domestic blind-box retailer into one of the country’s most closely watched consumer brands, as it continues to ride a wave of popularity to further overseas expansion.
(Reporting by Casey Hall in Shanghai, Sophie Yu in Beijing; Editing by Thomas Derpinghaus)
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